Excellent article from Chris McMullen.
BOOK MARKETING MAGIC
It would be hard to find anybody who can sell books better than Amazon.
At first, this seems like a great benefit of self-publishing. Just throw your book on Amazon, and the word’s greatest bookseller will sell your book for you, right?
Too bad it doesn’t work that way. Even though you may have heard others speak of book marketing, you stubbornly cling to the hope that you won’t need to learn it.
You just have to see for yourself to realize that you need to market your book.
And then book marketing seems like magic. Only you can’t find the right magic words. Or if you do, apparently you don’t pronounce them quite right. When you try using smoke, mirrors, and sleight of hand, it just doesn’t work the way it’s supposed to.
But it’s not really magic. You want easy and instant…
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